jack in the box

Capturing workplace productivity in a series of candid photoshoots.
industry
retail
date
may 2020
services
branding, supergraphics
link

strategically designed a new, bold and exciting interior

Supergraphics designed after the rebranding of Jack in the Box circa 2013. These designs pushed the envelope for Jack in the Box, targeting their market of young adults who frequented the drive-thru after 12am. The bold colors and movement in the design captured the audiences while keeping the speed of the fast-paced environment.